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Court of Justice of the European Communities (including Court of First Instance Decisions) |
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You are here: BAILII >> Databases >> Court of Justice of the European Communities (including Court of First Instance Decisions) >> Bundesverband der Arzneimittel-Importeure v Bayer and Commission (Competition) [2004] EUECJ C-2/01P (06 January 2004) URL: http://www.bailii.org/eu/cases/EUECJ/2004/C201P.html Cite as: [2005] ICR 834, [2004] EUECJ C-2/01P, [2004] EUECJ C-2/1P |
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JUDGMENT OF THE COURT
6 January 2004 (1)
(Appeals - Competition - Parallel imports - Article 85(1) of the EC Treaty (now Article 81(1) EC) - Meaning of agreement between undertakings - Proof of the existence of an agreement - Market in pharmaceutical products)
In Joined Cases C-2/01 P and C-3/01 P,
Bundesverband der Arzneimittel-Importeure eV, established in Mülheim an der Ruhr (Germany), represented by U. Zinsmeister and W.A. Rehmann, Rechtsanwälte, with an address for service in Luxembourg,
appellant,
supported by
European Association of Euro Pharmaceutical Companies (EAEPC), established in Brussels (Belgium), represented by M. Epping and M. Lienemeyer, Rechtsanwälte, with an address for service in Luxembourg,
intervener at the appeal stage,
Commission of the European Communities, represented by K. Wiedner and W. Wils, acting as Agents, assisted by H.-J. Freund, Rechtsanwalt, with an address for service in Luxembourg,
appellant,
supported by
Kingdom of Sweden, represented by A. Kruse, acting as Agent, with an address for service in Luxembourg,
and by
European Association of Euro Pharmaceutical Companies (EAEPC),
interveners at the appeal stage,
TWO APPEALS against the judgment of the Court of First Instance of the European Communities (Fifth Chamber, Extended Composition) of 26 October 2000 in Case T-41/96 Bayer v Commission [2000] ECR II-3383, seeking to have that judgment set aside,
the other parties to the proceedings being:
Bayer AG, established in Leverkusen (Germany), represented by J. Sedemund, Rechtsanwalt, with an address for service in Luxembourg,
applicant at first instance,
and
European Federation of Pharmaceutical Industries' Associations, established in Geneva (Switzerland), represented by A. Woodgate, solicitor, with an address for service in Luxembourg,
intervener at first instance,
THE COURT,
composed of: V. Skouris, President, P. Jann, C.W.A. Timmermans and J.N. Cunha Rodrigues (Presidents of Chambers), D.A.O. Edward (Rapporteur), A. La Pergola, J.-P. Puissochet, R. Schintgen, F. Macken, N. Colneric and S. von Bahr, Judges,
Advocate General: A. Tizzano,
Registrar: H.A. Rühl, Principal Administrator,
having regard to the Report for the Hearing,
after hearing oral argument from the parties at the hearing on 12 November 2002, at which the Bundesverband der Arzneimittelimporteure eV was represented by W.A. Rehmann, the Commission by K. Wiedner, assisted by H.-J. Freund, the European Association of Euro Pharmaceutical Companies (EAEPC) by A. Martin-Ehlers, Rechtsanwalt, Bayer AG by J. Sedemund, and the European Federation of Pharmaceutical Industries' Associations by A. Woodgate,
after hearing the Opinion of the Advocate General at the sitting on 22 May 2003,
gives the following
Background to the dispute
Facts
1 The applicant, Bayer AG (hereinafter Bayer or the Bayer Group), is the parent company of one of the main European chemical and pharmaceutical groups and has a presence through its national subsidiaries in all the Member States of the Community. For many years, it has manufactured and marketed under the trade name Adalat or Adalate a range of medicinal preparations whose active ingredient is nifedipine, designed to treat cardio-vascular disease.
2 In most Member States, the price of Adalat is directly or indirectly fixed by the national health authorities. Between 1989 and 1993, the prices fixed by the Spanish and French health services were, on average, 40% lower than prices in the United Kingdom.
3 Because of those price differences, wholesalers in Spain exported Adalat to the United Kingdom from 1989 onwards. French wholesalers followed suit as from 1991. According to Bayer, sales of Adalat by its British subsidiary, Bayer UK, fell by almost half between 1989 and 1993 on account of the parallel imports, entailing a loss in turnover of DEM 230 million for the British subsidiary, representing a loss of revenue to Bayer of DEM 100 million.
4 Faced with that situation, the Bayer Group changed its delivery policy, and began to cease fulfilling all of the increasingly large orders placed by wholesalers in Spain and France with its Spanish and French subsidiaries. That change took place in 1989 for orders received by Bayer Spain and in the fourth quarter of 1991 for those received by Bayer France.
The contested decision
(182) By using various devices in order to obtain supplies, in particular that of spreading orders intended for export among ... various agencies ... and [placing orders] with other non-supervised wholesalers ... , the wholesalers adjusted the way in which their orders were presented so as to bring them into line with Bayer France and Bayer Spain's requirement that export of the product was to be prohibited.
(183) They began to present their orders to their supplier, Bayer France or Bayer Spain, in such a way as to suggest that the orders were intended to cover only domestic requirements. Once the two companies had seen through this initial ploy, the wholesalers even began to comply with the national quotas imposed by their supplier, negotiating as far as they could to increase them to the maximum, thus bowing to the strict application of and compliance with the figures regarded by Bayer France and Bayer Spain as normal for the supplying of the domestic market.
Bayer AG shall bring the infringement to an end and shall in particular:
- send, within two months of notification of this decision, a circular to the wholesalers in France and in Spain stating that exports are allowed within the Community and are not penalised,
- include this clarification, within two months of notification of this decision, in the general terms and conditions of sale for France and Spain.
The procedure before the Court of First Instance and the judgment under appeal
151 Examination of the attitude and actual conduct of the wholesalers shows that the Commission has no foundation for claiming that they aligned themselves on [Bayer's] policy designed to reduce parallel imports.
152 The argument based on the fact that the wholesalers concerned had reduced their orders to a given level in order to give Bayer the impression that they were complying with its declared intention thereby to cover only the needs of their traditional market, and that they acted in that way in order to avoid penalties, must be rejected, because the Commission has failed to prove that [Bayer] demanded or negotiated the adoption of any particular line of conduct on the part of the wholesalers concerning the destination for export of the packets of Adalat which it had supplied, and that it penalised the exporting wholesalers or threatened to do so.
153 For the same reasons, the Commission cannot claim that the reduction in orders could be understood by Bayer only as a sign that the wholesalers had accepted its requirements, or maintain that it is because they satisfied [Bayer's] requirements that they had to procure extra quantities destined for export from wholesalers who were not suspect in Bayer's eyes and whose higher orders were therefore fulfilled without difficulty.
154 Moreover, it is obvious from the recitals of the [contested decision] examined above that the wholesalers continued to try to obtain packets of Adalat for export and persisted in that line of activity, even if, for that purpose, they considered it more productive to use different systems to obtain supplies, namely the system of distributing orders intended for export among the various agencies on the one hand, and that of placing orders indirectly through small wholesalers on the other. In those circumstances, the fact that the wholesalers changed their policy on orders and established various systems for breaking them down or diversifying them, by placing them through indirect means, cannot be construed as evidence of their intention to satisfy Bayer or as a response to any request from Bayer. On the contrary, that fact could be regarded as demonstrating the firm intention on the part of the wholesalers to continue carrying on parallel exports of Adalat.
155 In the absence of evidence of any requirement on the part of [Bayer] as to the conduct of the wholesalers concerning exports of the packets of Adalat supplied, the fact that they adopted measures to obtain extra quantities can be construed only as a negation of their alleged acquiescence. For the same reasons, the Court must also reject the Commission's argument that, in the circumstances of the case, it is normal that certain wholesalers should have tried to obtain extra supplies by circuitous means since they had to undertake to Bayer not to export and thus to order reduced quantities, not capable of being exported.
156 Nor, finally, has the Commission proved that the wholesalers wished to pursue Bayer's objectives or wished to make Bayer believe that they did. On the contrary, the documents examined above demonstrate that the wholesalers adopted a line of conduct designed to circumvent Bayer's new policy of restricting supplies to the level of traditional orders.
157 The Commission was therefore wrong in holding that the actual conduct of the wholesalers constitutes sufficient proof in law of their acquiescence in [Bayer's] policy designed to prevent parallel imports.
161 That case concerned the penalty imposed by the Commission on a subsidiary of a multinational pharmaceutical company, Sandoz, which was guilty of inserting into invoices which it sent to customers (wholesalers, pharmacies and hospitals) the express words export prohibited. Sandoz had not denied the presence of those words in its invoices, but had disputed that there was an agreement within the meaning of Article 85(1) of the Treaty. The Court of Justice dismissed the action after replying to each of the applicant's arguments. It considered that the sending of invoices with those words did not constitute unilateral conduct, but, on the contrary, formed part of the general framework of commercial relations which the undertaking maintained with its customers. It reached that conclusion after examining the way in which the undertaking proceeded before authorising a new customer to market its products and taking into account the practices repeated and applied uniformly and systematically at each sales operation (paragraph 10 of the judgment). It was at that stage in its reasoning that the Court of Justice dealt with the question of the acquiescence of the commercial partners in the export ban, mentioned in the invoice, in the following terms:
It should also be noted that the customers of Sandoz PF were sent the same standard invoice after each individual order or, as the case may be, after the delivery of the products. The repeated orders of the products and the successive payments without protest by the customer of the prices indicated on the invoices, bearing the words export prohibited, constituted a tacit acquiescence on the part of the latter in the clauses stipulated in the invoice and the type of commercial relations underlying the business relations between Sandoz PF and its clientele. The approval initially given by Sandoz PF was thus based on the tacit acceptance on the part of the customers of the line of conduct adopted by Sandoz PF towards them.
162 It was only after those findings that the Court of Justice concluded that the Commission was entitled to take the view that the whole of the continuous commercial relations, of which the export prohibited clause formed an integral part, established between Sandoz PF and its customers, were governed by a pre-established general agreement applicable to the innumerable individual orders for Sandoz products. Such an agreement is covered by the provisions of Article 85(1) of the Treaty.
163 Although the two cases resemble each other in that they concern attitudes of pharmaceutical groups designed to prevent parallel imports of medicinal products, the concrete circumstances characterising them are very different. In the first place, unlike the situation in the present case, the manufacturer in Sandoz had expressly introduced into all its invoices a clause restraining competition, which, by appearing repeatedly in documents concerning all transactions, formed an integral part of the contractual relations between Sandoz and its wholesalers. Second, the actual conduct of the wholesalers in relation to the clause, which they complied with de facto and without discussion, demonstrated their tacit acquiescence in that clause and the type of commercial relations underlying it. On the facts of the present case, however, neither of the two principal features of Sandoz is to be found; there is no formal clause prohibiting export and no conduct of non-contention or acquiescence, either in form or in reality.
165 That case concerned an exclusive distribution agreement between Tipp-Ex and its French distributor, DMI, which had complied with the manufacturer's demand that the prices charged to a customer should be raised so far as was necessary to eliminate any economic interest on his part in parallel imports. Moreover, it had been established that the manufacturer carried out subsequent checks so as to give the exclusive distributor an incentive actually to adopt that conduct (recital 58 of Commission Decision 87/406/EEC of 10 July 1987 relating to a proceeding under Article 85 of the EEC Treaty (OJ 1987 L 222, p. 1). Paragraphs 18 to 21 of the judgment show the reasoning followed by the Court of Justice, which, after finding the existence of a verbal exclusive distribution agreement for France between Tipp-Ex and DMI and recalling the principal facts, wished to examine the reaction of and, therefore, the conduct adopted by the distributor following the penalising conduct adopted by the manufacturer. The Court of Justice then found that the distributor reacted by raising by between 10 and 20% the prices charged only to the undertaking ISA France. After the interruption of ISA France's purchases from DMI during the whole of 1980, DMI refused at the beginning of 1981 itself to supply Tipp-Ex products to ISA France. It was only after those findings with regard to the conduct of the manufacturer and the distributor that the Court of Justice arrived at its conclusion as to the existence of an agreement within the meaning of Article 85(1) of the Treaty:
It is therefore established that DMI acted upon the request of Tipp-Ex not to sell to customers who resell Tipp-Ex products in other Member States (paragraph 21 of the judgment).
166 In Tipp-Ex, therefore, unlike the situation in the present case, there was no doubt as to the fact that the policy of preventing parallel exports was established by the manufacturer with the cooperation of the distributors. As indicated in that judgment, that intention was already manifest in the oral and written contracts existing between the two parties (see paragraphs 19 and 20 concerning the distributor DMI and 22 and 23 concerning the distributor Beiersdorf) and, if there were any remaining doubt, analysis of the behaviour of the distributors, pressed by the manufacturer, showed very clearly their acquiescence in the intentions of Tipp-Ex in restriction of competition. The Commission had proved not only that the distributors had reacted to threats and pressure on the part of the manufacturer, but also the fact that at least one of them had sent the manufacturer proof of its cooperation. Finally, the Commission itself observes in this case that, in Tipp-Ex, in order to determine whether an agreement existed, the Court of Justice took the approach of analysing the reaction of the distributors to the conduct of the manufacturer running counter to parallel exports and that it was in assessing that reaction of the distributor that it concluded that there must be an agreement in existence between it and Tipp-Ex designed to prevent parallel exports.
167 It follows that that judgment, like Sandoz, merely confirms the case-law to the effect that, although apparently unilateral conduct by a manufacturer may lie at the root of an agreement between undertakings within the meaning of Article 85(1) of the Treaty, this is on condition that the subsequent conduct of the wholesalers or customers may be interpreted as de facto acquiescence. As that condition is not fulfilled in this case, the Commission cannot rely on the alleged similarity between these two cases in support of its argument that acquiescence existed in this case.
170 In AEG, in which the respective intentions of the manufacturer and the distributors do not appear clearly and in which the applicant expressly relied on the unilateral nature of its conduct, the Court of Justice considered that, in the context of a selective distribution system, a practice whereby the manufacturer, with a view to maintaining a high level of prices or to excluding certain modern channels of distribution, refused to approve distributors who satisfied the qualitative criteria of the system did not constitute, on the part of the undertaking, unilateral conduct which, as AEG claims, would be exempt from the prohibition contained in Article 85(1) of the Treaty. On the contrary, it forms part of the contractual relations between the undertaking and resellers (paragraph 38). The Court of Justice then sought to determine the existence of acquiescence by the distributors by stating: Indeed, in the case of the admission of a distributor, approval is based on the acceptance, tacit or express, by the contracting parties of the policy pursued by AEG which requires inter alia the exclusion from the network of all distributors who are qualified for admission but are not prepared to adhere to that policy (paragraph 38). That approach has been confirmed in the other selective-distribution cases decided by the Court of Justice [Joined Cases 25/84 and 26/84 Ford and Ford Europe v Commission [1985] ECR 2725, paragraph 21; Case 75/84 Metro v Commission (Metro II) [1986] ECR 3021, paragraphs 72 and 73; Case C-70/93 BMW v ALD [1995] ECR I-3439, paragraphs 16 and 17].
169 In BMW Belgium, in order to determine whether there was an agreement within the meaning of Article 85(1) of the Treaty between BMW and its Belgian dealers, the Court of Justice examined the measures capable of demonstrating the existence of an agreement, in that case circulars sent to BMW dealers, according to their tenor and in relation to the legal and factual context in which they [were] set, and concluded that the circulars in question indicate[d] an intention to put an end to all exports of new BMW vehicles from Belgium (paragraph 28). It added that in sending those circulars to all the Belgian dealers, BMW Belgium played the leading role in the conclusion with those dealers of an agreement designed to halt such exports completely (paragraph 29). Paragraph 30 of that judgment shows that the Court of Justice intended to confirm the existence of acquiescence by the dealers.
Procedure and forms of order sought
- annul the judgment under appeal and dismiss the claims of Bayer at first instance;
- in the alternative, refer the matter back before the Court of First Instance;
- order Bayer to pay the costs, including those incurred by BAI in connection with its intervention at first instance.
- annul the judgment under appeal and dismiss Bayer's action against the contested decision;
- order Bayer, in its capacity as respondent and as applicant, to pay the costs of the cases before the Court of Justice and the Court of First Instance.
- dismiss the Commission's appeal in its entirety;
- order the Commission to pay the costs of the appeal.
- dismiss the appeal of the Commission and BAI;
- order the Commission to reimburse to EFPIA the costs which it has incurred.
- annul the judgment under appeal and dismiss Bayer's application at first instance;
- in the alternative, refer the matter back before the Court of First Instance;
- order Bayer to pay the costs.
Summary of the parties' pleas
Preliminary observation
The pleas concerning the factual findings
The checks allegedly carried out by Bayer
Findings of the Court
The wholesalers' intention to make Bayer believe that they would henceforth place orders only for the needs of their national market
Arguments of the parties
Findings of the Court
The burden of proof as to the existence of an agreement within the meaning of Article 85(1) of the Treaty
Arguments of the parties
Findings of the Court
The pleas in law concerning the concept of an agreement within the meaning of Article 85(1) of the Treaty
General observations on the approach of the Court of First Instance to the concept of an agreement within the meaning of Article 85(1) of the Treaty
The need for a system of monitoring and penalties as a precondition for finding an agreement concerning an export ban
Arguments of the parties
Findings of the Court
The plea in law concerning the need for the manufacturer to require a particular line of conduct from the wholesalers or to seek to obtain their adherence to its policy
Arguments of the parties
Findings of the Court
The plea in law that the Court of First Instance wrongly took the genuine wishes of the wholesalers into account
Arguments of the parties
Findings of the Court
The need for subsequent acquiescence with measures forming part of continuous business relations governed by pre-established general agreements
Arguments of the parties
Findings of the Court
Costs
150. Concerning the appeal proceedings brought by BAI (C-2/01 P), since neither Bayer nor EFPIA have asked for BAI to be ordered to pay the costs, each party must be ordered to bear its own costs in relation to these proceedings.
On those grounds,
THE COURT
hereby:
1. Dismisses the appeals;
2. Orders the Bundesverband der Arzneimittel-Importeure eV, Bayer AG and the European Federation of Pharmaceutical Industries' Associations to bear their own costs in relation to Case C-2/01 P;
3. Orders the Commission of the European Communities to pay the costs in relation to Case C-3/01 P;
4. Orders the Kingdom of Sweden to bear its own costs.
Skouris
Cunha Rodrigues
Puissochet
Colnericvon Bahr
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Delivered in open court in Luxembourg on 6 January 2004.
R. Grass V. Skouris
Registrar President
1: Language of the case: German.