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You are here: BAILII >> Databases >> England and Wales Court of Appeal (Civil Division) Decisions >> Unite the Union v Liverpool Victoria Banking Services Ltd & Ors [2015] EWCA Civ 285 (25 March 2015) URL: http://www.bailii.org/ew/cases/EWCA/Civ/2015/285.html Cite as: [2015] EWCA Civ 285 |
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ON APPEAL FROM THE HIGH COURT QUEEN'S BENCH DIVISION
COMMERCIAL COURT
THE HONOURABLE MR JUSTICE TEARE
Strand, London, WC2A 2LL |
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B e f o r e :
LORD JUSTICE BRIGGS
and
LORD JUSTICE CHRISTOPHER CLARKE
____________________
UNITE THE UNION |
Appellant |
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- and - |
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LIVERPOOL VICTORIA BANKING SERVICES LIMITED and others |
Respondent |
____________________
Andrew Green QC and Fraser Campbell (instructed by Clifford Chance LLP) for the Respondents
Hearing date: 12th March 2015
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Crown Copyright ©
Lord Justice Christopher Clarke:
The background to the agreements
"9 The aim or object of the affinity agreements was to enable the members of the union to obtain insurance and other services at discounted rates from a company whose services were endorsed by the union. This was common ground between the parties even though, remarkably, the agreements did not mention any discounted rates. That aim or objective was to be achieved by the union providing LV with access to its membership in order that LV might market its insurance and other services to the membership. In return the union was entitled to a share of the annual premium (and other revenue) earned by LV."
"that when LV marketed its products to members of T & G and Amicus the members were invited to purchase the products at discounted prices using the designated telephone number or website channels identified in the marketing materials sent to them".
In return for facilitating the marketing of these discounted products Unite would receive commission on their sale.
The T & G Agreement
"WHEREAS
(A) Liverpool Victoria, or its duly authorised associate and subsidiary companies or any of them where applicable wishes to provide or procure the provision of certain insurance, financial, consumer and ancillary products and services and advice as set out in Clause 3 ("the Services") to individual members and employees of T & G, and the dependants of any such persons (together "T & G Members") on terms as may from time to time be agreed between T & G and Liverpool Victoria and to market and publicise the same to T & G Members."
"Annual Premium" means the sum paid by a T & G Member in respect of a relevant product as set out in Schedule 1.
"Loan New Business" means the total sums advanced to T & G Members in the 12 months from the Start Date or within each 12 month period thereafter less any amount used to settle existing Loans.
"Net Retained Initial Commission" means the amount of initial commission or mortgage procuration fees earned and retained by Liverpool Victoria in respect of the provision of independent financial advice to T & G Members after deducting any amount paid to, or shared with T & G Members.
"Relevant Business" means the provision of the services set out and defined in sub-clauses 3.1.1, 3.1.2 and 3.1.4.
"Services" means the services set out and defined in clause 3.
"T & G Members" means individual members and employees of T & G and the dependants of any such person".
"3.1 Liverpool Victoria is hereby appointed by T & G to provide the Services to T & G Members from the Start Date, at all times materially in accordance with any current prevailing regulations governing the provision of the Services.
The Services are defined as:
3.1.1. advising those T & G Members who reasonably request such advice in respect of insurance and financial related products and services and marketing such products and services to T & G Members from time to time as set out in Schedule 1, as amended by agreement in writing from time to time by T & G and Liverpool Victoria;
3.1.2 providing a claims handling and settlement service to T & G Members in respect of Relevant Business placed by Liverpool Victoria on their behalf;
3.1.3 negotiating, placing or processing Relevant Business in the insurance or other relevant markets; and
3.1.4 such other activities, including but not limited to banking, financial advice and consumer related products as may be agreed in writing by Amicus and Liverpool Victoria from time to time.
3.2. Throughout the period of this Agreement, Liverpool Victoria will at Liverpool Victoria's cost be responsible for:
3.2.1 providing and ensuring the accuracy and quality of all technical advice relating to the Services;
3.2.1 producing all such documentation and publicity material in connection with the Services as Liverpool Victoria may in its discretion but after regular consultation with T & G consider to be necessary."
"9.1. In consideration for the obligations and undertakings of T & G in this Agreement Liverpool Victoria will pay to T & G a share of the Annual Premium, Loan New Business, and Net Retained Initial Commission earned by Liverpool Victoria in respect of the Services during the period of the Agreement as set out in Schedule 1 …"
COMMISSION and FEE PAYMENTS to T&G
Product Type | % of Annual Premium or Loan New Business | % of Net Retained Initial Commission |
Home – New Business | 1.5% | |
Home – Renewal | 1.5% | |
Motor – New Business | 1.5% | |
Motor – Renewal | 1.5% | |
Loans – New Business | 1.0% | |
LV IFAs New Business | 7.0% | |
Personal Accident | 10% |
The Amicus Agreement
"10.1. In consideration for the obligations and undertakings of Amicus in the Agreement Liverpool Victoria will pay to Amicus a share of the Annual Premium, Annual Premium Content and Net Retained Initial Commission in respect of the Services during the period of this Agreement in accordance with Schedule 1."
As is apparent the words "earned by Liverpool Victoria" are missing.
The dispute
"commission is payable when there is a causal connection between the Services and the earning of premium. That is the meaning of the phrase "in respect of the Services" which is consistent with the aim or objective of the agreements. I do not consider that there is any ambiguity in the construction of that phrase in the context of the agreements as a whole which would justify examining which of two possible constructions is more consistent with business common sense. The meaning which, in my judgment, the phrase reasonably bears certainly does not flout "business common sense". On the contrary, linking the payment of commission to premium which is earned as a result of the marketing made possible by the agreements is consistent with business common sense."
"The width of "the Services" must depend upon the definition of the Services in clause 3.1, read in the light of the agreement as a whole. When one has regard to the agreement as a whole it is clear, in my judgment, that the advice and marketing which forms part of the definition of "the Services" was intended to be that advice and marketing to union members which LV was enabled to perform by reason of having been provided with access to the union membership by the union pursuant to its obligations under the agreement. For example, clause 3.2 contemplated that T&G was to be regularly consulted with regard to documentation and publicity material. It cannot have been intended that T&G would be consulted about marketing material to the general public. Clause 3.4 entitled LV to use the T&G name and logo for the marketing and promotion to T&G members. Such marketing must have been that directed at T&G members rather than to the general public. Clause 4.1 obliged the union to provide LV with access to T&G members "according to the criteria agreed within the Annual Marketing Plan and otherwise from time to time [agreed] between T&G and LV." This again suggests that the marketing contemplated by the agreement must be that which is directed at the union members rather than at the general public because T&G would hardly be involved in agreeing criteria for marketing to the general public. Finally, clause 4.5.1 provided that "all marketing, advertising or promotional material relating to the Services which [LV] wishes to include in any communication to be sent by T&G or to otherwise publish or distribute under clause 4.5 shall be submitted by [LV] to T&G for prior approval…" T&G would hardly be expected to approve marketing material directed at the general public."
".. I do not consider that any selling of Schedule 1 products to union members is within the definition of the Services…..the selling in question must be that which follows upon the advice and marketing to union members".
Discussion
The parties' submissions on the judge's construction
Conclusion on the judge's construction
Unite's submissions
Discussion
"31 Mr. Wynter submitted that "the Services" involved selling insurance products to union members, advising union members in relation to those products and marketing the products to union members. He relied not so much upon the definition of "the Services" in clause 3.1, which does not specifically mention the selling of products, but upon the recital to the agreement, which specifically mentions the provision of insurance products to union members. Whilst the definition of "the Services" in clause 3 does not specifically mention the selling of products it is implicit in the definition as a whole that selling must be contemplated. That is because the definition also includes a claims handling and settlement service which necessarily assumes a prior sale; see clause 3.1.2. In addition, the definition includes the placing of Relevant Business (defined as the provision of the services set out in clauses 3.1.1, 3.1.2 and 3.1.4) in the insurance market. That must also necessarily assume the selling of a policy; see clause 3.1.3. I therefore accept counsel's submission, not by reference to the preamble, but by reference to the definition of "the Services."
The counterclaim
"On its true and proper construction, clause 9.1 of the T&G Agreement, which provided that "Liverpool Victoria will pay to T&G a share of the Annual Premium, Loan New Business, and Net Retained Initial Commission earned by Liverpool Victoria in respect of the Services during the period of this Agreement as set out in Schedule 1", required LV to pay such share to T&G, and subsequently Unite, when (and only when) such Annual Premium, Loan New Business, and Net Retained Initial Commission was earned on the sale of specific discounted products made available and marketed to union members and dependants under the affinity scheme operated by LV under the T&G Agreement."
and
"On its true and proper construction, clause 10.1 of the Amicus Agreement, which provided that "Liverpool Victoria will pay to Amicus a share of the Annual Premium, Annual Premium Content and Net Retained Initial Commission earned by Liverpool Victoria in respect of the Services during the period of this Agreement as set out in Schedule 1", required LV to pay such share to Amicus, and subsequently Unite, when (and only when) such Annual Premium, Annual Premium Content, and Net Retained Initial Commission was earned on the sale of specific discounted products made available and marketed to union members and dependants under the affinity scheme operated by LV under the Amicus Agreement."
Lord Justice Briggs:
Lord Justice Jackson: