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Imro/Cable TV [1994] IECA 383 (16th December, 1994)
Competition
Authority Decision of 16 December 1994, relating to a proceeding under Section
4 of the Competition Act, 1991
Notification
No.CA/7/91E-Irish Music Rights Organisation Ltd/UK Television Companies and
other Copyright holders/Cable Relay and MMDS operators
Decision
No. 383
Introduction
1.
Notification was made on 3 October 1991 with a request for a certificate under
Section 4(4) of the
Competition Act, 1991 or, in the event of refusal by the
Competition Authority to issue a certificate, a licence under
Section 4(2) in
respect of a standard agreement between Irish Music Rights Organisation (IMRO),
UK Television Companies and other copyright holders and cable relay and MMDS
(Multipoint Microwave Distribution System) operators relating to the licensing
of re-transmission and re-broadcast of foreign broadcast television programmes.
Notification of this agreement was also made by BBC Enterprises Ltd to the EU
Commission in December, 1991. Following an examination of this notification by
the EU Commission amendments were made to the notified agreement which were
submitted to the Authority in December, 1992. Notice of intention to issue a
licence was published in the Irish Times on 11 November 1994. One submission
was received by the Authority.
The
Facts
(a)
Subject of the notification
2. The
notified agreement relates to the licensing, by IMRO, UK television companies
and other holders of copyright in TV programmes, of the re-transmission, by
cable companies and MMDS operators to subscribers of television programmes
broadcast from outside the State.
(b)
The parties involved
3.
The
parties to the notified agreements are IMRO and the following companies
Television
Companies
BBC Enterprises Limited, companies within The Independent Television
Association (representing UK independent regional television
broadcasters/licensees), Channel Four Television Corporation,
[1]
The Welsh Fourth Channel Authority.
Other
Copyright Holders
Association De Gestion Internationale Collective Des Oeuvres Audiovisuelles
(AGICOA), Authors' Licensing and Collecting Society Limited (ALCS), Design and
Artists Copyright Society Limited (DACS) and Phonographic Performance (Ireland)
Limited (PPI).
Cable
Relay Companies
Cablelink
Ltd, Cablelink (Waterford) Ltd, Cablelink (Galway) Ltd, Cork Communications
Ltd, Westward Cables Ltd, Horizon TV Distribution Ltd, Suir Nore and
Independent Wireless Cable Ltd. Similar agreements have since been concluded
with a number of MMDS(multipoint microwave distribution systems)operators
within the State.
IMRO
4. IMRO
is an Irish registered private company limited by guarantee, not having a share
capital. IMRO is a collecting society and its main activities are the licensing
of performing rights for musical works in the State and the collection of
royalties. At the time of notification it was a wholly owned subsidiary of the
UK Performing Right Society (PRS) which controlled the composition of the Board
of Directors of IMRO. Under an agreement with PRS, IMRO administered the PRS
performing rights in musical works in the State by the issue of licences for
public performances, domestic radio and television broadcasts as well as cable
re-transmission of foreign television services and collected royalties arising
from these activities. IMRO distributes its license income less operating
expenses to PRS. The income and expenditure account of IMRO for the year ended
31 December 1991 showed that total licence revenue amounted to IR£4.8m
consisting of IR£2.6m. from broadcasting and IR£2.2m. from public
performance. Total administration costs amounted to IR£1.0m. leaving
IR£3.8m. for royalty payments for transmission to PRS.
5.(i) BBC
Enterprises Limited
BBC
Enterprises Limited, London, is the wholly-owned commercial trading subsidiary
of the British Broadcasting Corporation, (BBC), which is engaged in the
production, supply and distribution of television programmes and programme
related products.
(ii)
Independent
Television Association
Independent Television Association (ITVA), is an organisation
representing the Independent Television companies in the UK. The companies
represented by ITVA are Anglian Television Group plc, Border Television plc,
Central Independent Television plc; Channel Island Communications (Television)
Ltd; Grampian Television plc; Granada Group plc; HTV Group plc; LWT (Holdings)
plc; Scottish Television plc; Tyne Tees Television Holdings plc; Ulster
Television plc and Yorkshire Television Holdings plc. ITVA also represents the
new Channel 3 licensees (now GMTV, Meridian, Carlton and West Country).
(iii) Other
Television Companies
The
other television companies which are signatories to the agreement are Channel
Four Television Corporation, Sianel Pedwar Cymru (formerly named The Welsh
Fourth Channel Authority).
Other Copyright Holders
6.
AGICOA
represents the producers and distributors of films and television programmes
acquired by broadcasters for inclusion in their broadcasting services, where
the relevant rights have not been acquired by the broadcasters
.
ALCS
is engaged in the licensing of the public performance, broadcasting and
transmission to subscribers to diffusion services of literary and dramatic
works.
DACS
is engaged in the licensing of the broadcasting and transmission to subscribers
to diffusion services of artistic works.
PPI
is an organisation representative of record companies engaged in the licensing
for gain of the public performance of sound recordings in the State.
Cable Companies
7. Cablelink
Ltd, Cablelink(Waterford) Ltd. and Cablelink (GALWAY) Ltd are 60% owned by
Telecom Eireann. These companies as well as the other cable and MMDS operator
companies simultaneously and subsequently licensed under the standard
agreements, are corporate bodies engaged in the re-transmission of television
programmes, broadcast from inside and outside the State, to their subscribers
within the State.
(c)
The Service and the Market
8. The
service is the retransmission of UK terrestrial broadcasts through a cable/MMDS
service to subscribers homes or premises. Irish operators of cable and MMDS
networks, in addition to having to obtain the necessary licences from the
Department of Transport, Energy and Communications, also require the
authorisation of both the broadcasters and the owners of copyright for the
re-transmission within the State of TV programmes broadcast outside the State.
Because of copyright difficulties the individual broadcasters based abroad may
not themselves alone have the authority to authorise retransmission of all
their broadcast works. The conclusion of an agreement involving both
broadcasters and other copyright owners is designed to overcome these
difficulties by providing a comprehensive blanket licence to the cable
operators for the contents of the television programme services, to enable them
to lawfully transmit the broadcasts.
9. The
market is therefore that for the provision of TV programmes by means of a cable
or MMDS service to consumers. Cable and MMDS operators provide a service
ancillary to national television by the re-transmission of a range of
programmes broadcast from abroad including terrestrial broadcasts from the UK
and satellite programmes
.
The
geographic market for cable/MMDS television services is the State or more
specifically the areas of the country that are served by the cable and MMDS
systems.
10. As
television developed since the early 1950's householders and others located on
the eastern seaboard and the northern border counties of Ireland were enabled
by means of outdoor aerials to receive UK national television programme
services due to overspill signals from the UK and particularly from Northern
Ireland. Cable television developed as an alternative means of receiving these
television programme services with improved reception quality and the
elimination of the need for individual outside aerials
.
The
cable networks which developed in the cities and towns along the east coast
have been available to cable viewers for over 20 years. Cable television is
now available in all major urban areas in the State. In more recent years the
Government has authorised the introduction of MMDS operators on an exclusive
basis as a means of making available multi-channel TV choice in areas outside
the range of the overspill signals and there has subsequently been widespread
development of these services. MMDS involves a rebroadcast by the MMDS
operator through signals received by a small aerial in the subscriber's
premises. In more recent years a further alternative for receiving foreign
broadcast television has emerged where consumers can receive signals outside a
cable /MMDS system by installing a satellite dish.
11.
The
number of homes owning at least one television set as indicated by the number
of television licences issued to householders is approximately 900,000. About
350,000 of these are connected to cable networks licenced by the Department of
Transport, Energy and Communications. According to IMRO/PRS cable operators
serving more than 280,000 subscribers in Ireland are now covered by agreements
similar to that notified. The value of the annual market for cable television
services is estimated at over £30m.
(d)
The Notified Agreements
12.(i) Under
the standard agreement notified the licensors (i.e. IMRO, the television
companies and other copyright holders representing to be the owners and
controllers of all relevant copyright) grant to the licensee (the cable
company) a non-exclusive licence and authority to transmit or re-broadcast by
the technical means known as MMDS to the licensee's subscribers in the State
certain defined programme services. The licence is subject to such
re-broadcasting being limited to the use of terrestrial equipment and
consisting of only simultaneous and unabridged transmissions of the
broadcasters unaltered programmes. The programme services are defined as those
of BBC1, BBC2, TVAM (now GMTV) and one each from UTV/HTV and Channel 4/S4C. The
term of the agreement is 4 years from 1 January 1991.
(ii)
Under
clause 3, the licence specifically excludes re-transmissions to outside the
State and public performance and the licensee is prohibited from making
recordings of the programmes or the issue of copies to the public. Clause 4
requires the licensee to ensure that a reference be entered in its standard
subscriber agreements that it is unlawful for a subscriber to copy or record
any part of the re-transmitted programme services. To overcome concerns of the
EU Commission the previous sentence was altered in an amendment to the
agreement to read "Clause 4 requires the licensee to ensure that a reference be
entered in its standard subscriber agreements that it
may
be
unlawful .....".
(iii)
Under
clause 5 the licensee is required to have regard to the concern of the
licensors that a particular channel should be allocated in the cable system for
each of the programme services but may allow for sharing of channels at those
times when the broadcaster is not providing a programme service. The subscriber
is to be advised clearly of the identity and source of each programme
re-transmitted. The licensee will transmit as much of the programme services
as commercially possible but as a minimum 8 uninterrupted hours of each
programme service in every 24 hour period. Such re-transmission shall be
simultaneous, complete and unabridged. To overcome the concerns of the EU
Commission the amended agreement also includes the provision that the licensee
may cease re-transmission of any one or more of the programme services provided
3 months notice in proper terms is given.
(iv)
The
agreement also provides that the broadcasters will provide information on
programmes to the licensee. In exceptional circumstances, the licensors
reserve the right to prohibit certain re-transmissions and the licensees
reserve the right not to re-transmit such programmes and each are obliged to
advise the other party about such instances giving at least 48 hours notice
before the programme is due to be transmitted. The licensors agree to
indemnify the licensee against any claims or actions brought by a third party
against them in respect of the programme services and the licensees must notify
the licensors' nominee (IMRO) in writing of any such claims.
(v)
Clause
9 provides for the amounts payable by the licensee which includes flat sums
payable quarterly in the initial years going on to a royalty basis in 1993
involving a flat annual sum per subscriber to the cable network. The royalty
increases each year by reference to the Consumer Price Index. In consideration
of these payments the licensors waive any other claims for royalty income from
the broadcast material. All payments are to be made to IMRO it being the
licensors' duty to apportion the amounts paid between themselves. The licensors
are given the right to examine the licensee's records to verify payments.
(vi)
Clause
15 of the Agreement provided that if the licensors at any time during the term
of the agreement entered into a similar agreement with a third party on terms
that on a per subscriber basis are less favourable to the licensors than the
terms of the notified agreement, the licensee "shall be entitled to call upon
the licensors to review with the licensee the terms as to payment contained
herein with the
intent
that the said terms should be adjusted to conform to the terms agreed with such
third party."
(vii)
To
overcome the concerns of the EU Commission in relation to clause 15, a new
clause "15 bis" was included in the revised agreement, as follows:
"15
bis
Additional
Broadcaster
If
at any time during the term the licensee requests that a broadcaster other than
those mentioned in Clause 1 should become a party to this Agreement in order
that the licensee may acquire the right to transmit, re-transmit or
re-broadcast a programme service of that broadcaster when such programme
service is broadcast from terrestrial transmitters situated either in the
United Kingdom or in another country for reception in the United Kingdom or
such other country respectively but the signals from which transmitters are
directly receivable off-air in Ireland then, provided that the licensee
notifies the licensors that it is prepared to pay reasonable additional
remuneration to the licensors in respect of its acquisition of such right, the
licensee together with such other broadcaster shall be entitled to call upon
the licensors to review the terms of Clause 1 and Clause 9(a), (b) and (c) of
the Agreement accordingly."
Note
Clause 1 relates to definitions while clauses 9(a) to (c) relate to the amounts
payable and dates of payment.
(viii)
Clause
16 provides that the licensee may not assign, sub-license, etc. any of its
rights or obligations without the prior written consent of the licensors, such
consent not to be unreasonably withheld. The licensee may however assign its
rights to a third party holding a licence from the Department of Transport,
Energy and Communications provided that the licensee has fulfilled all its
obligations to the licensors prior to the assignment and that the licensee
procures that the assignee will contract directly with the licensors to perform
all the further obligations under the agreement.
(ix)
Clause
17 allows the licensors to terminate the agreement in the event of the licensee
company going into receivership, managership or liquidation, if the licensee
ceases to carry on business or if the licensee is in breach of a material term
of the Agreement, in particular those relating to payment arrangements. The
licensors or the licensees may also terminate the Agreement in the event of
certain legislative changes in the State. Clause 25 provides that as soon as
practicable after completion the agreement shall be notified to the EU
Commission.
(e)
EU Notification
13. The
notified agreement was also notified to the EU Commission by BBC Enterprises
Limited on 6 December 1991. On the basis of information supplied the
Commission came to the conclusion that the Agreement as notified fell within
Article 85(1) and in its then form could not benefit from exemption under
Article 85(3) of the EU Treaty. The Commission stated inter alia that
collective royalty arrangements with the participation of actual or potential
competitors clearly fell within Article 85(1). Several amendments to the
notified arrangements were agreed between the Commission and the BBC. Some
other amendments were made to the notified agreement in order to accommodate
changes in the contracting independent TV companies and Channel 3 licensees.
Following the amendments to the agreement, the EU Commission issued an interim
comfort letter indicating that sufficient prima facie justification had been
provided for an exemption to be granted by the Commission pursuant to Article
85(3). A formal decision granting an exemption under Article 85(3) was not
considered necessary.
(f)
Submissions of the Parties
14. IMRO
submitted that the intention and effect of the arrangements was to give effect
to the rights of the creators/licensors/ broadcasters granted by the Copyright
Acts, 1963 and 1987 while securing for consumers their proper share of the
benefits. They said that a mechanism had already been provided for regulating
the market between copyright owners and the persons requiring licences. This
mechanism was provided in Part V of the
Copyright Act, 1963, which entrusts
these functions to the Controller of Patents, Trade Marks and Designs.
Subsequent
Developments
15. Following
publication on 11 November 1994 of its intention to grant a licence in respect
of the notified agreement, the Authority received a submission from a third
party. Nolan and Company, Solicitors, New Ross, on behalf of Trace Lite
International Ltd and Padraig Fitzgerald objected to the granting of a licence
by the Competition Authority. They stated that a consortium was being
established to set up a rival television distribution system to that offered by
the cable relay and MMDS operators to deliver the same television programmes to
customers in competition to the cable relay and MMDS operators. Equality in
dealings with the copyright owners and programme suppliers was essential. They
felt that granting a licence for the notified agreement would inhibit them from
competing with the cable relay and MMDS operators. The points made by Nolan
and Company on behalf of Trace Lite International Ltd and Padraig Fitzgerald
are covered in the assessment which follows.
Assessment
(a) Section
4(1)
16.
Section
4(1) of the
Competition Act, 1991 prohibits and renders void all agreements
between undertakings, decisions by associations of undertakings and concerted
practices which have as their object or effect the prevention, restriction or
distortion of competition in trade in any goods or services in the State, or in
any part of the State.
(b) The
Undertakings
17. The
term "undertaking" is defined in
Section 3(1) of
the Act as "a person being an
individual, a body corporate or an unincorporated body of persons engaged for
gain in the production, supply or distribution of goods or the provision of a
service." IMRO, BBC Enterprises Ltd, Channel Four Television Corporation, The
Welsh Fourth Channel Authority, ALCS, DACS and PPI are corporate bodies engaged
for gain in the exploitation of copyright works and are therefore undertakings.
The Independent Television Association signed the agreement on behalf of its
members, the independent television companies in the UK, who are undertakings.
AGICOA signed the agreement on behalf of its members, producers and
distributors of films and television programmes, who are undertakings. The
cable/MMDS companies are engaged in the provision of a cable television or MMDS
re-transmission service to the general public for gain and are also
undertakings. The notified agreement is an agreement between undertakings. The
agreement has effect within the State.
(c) The
Agreement
18. The
notified agreement is stated to be the standard form of several agreements
whereby the owners of copyright in television programmes, broadcast from
outside the State, license the live re-transmission of TV programmes by cable
companies to cable subscribers. For these services, royalties are payable to
the licensors. It involves a collective licensing system whereby a number of
television companies who are otherwise in competition with one another, and
other holders of copyright on broadcast material, have joined together as
licensors in these agreements. The agreements also contain a number of
restrictive clauses whose effect on competition must be considered.
Collective
licensing and royalty provisions
19. The
Authority takes the view that collective licensing arrangements per se, where
actual or potential competitors in the market join together for the collective
licensing of their separate services for a global fee to be divided on an
agreed basis, restricts competition. Such arrangements eliminate the
possibility of each television service competing on price against the others
for the right to supply re-transmitted programmes via cable or MMDS systems
within the State. Such arrangements therefore offend against
section 4(1) of
the
Competition Act.
Allocation
of channels by the licensee
20. Clause
5 requires the licensee to allocate a particular channel in the cable network
for each programme service and that a minimum uninterrupted 8 hours per 24
hours on the cable channel has to be devoted to broadcasts of each particular
service. Modern television sets have the capacity to carry 100 or more
channels. Since the number of channels covered by the agreement is 4 there
remains very substantial leeway to accommodate the rapid development of private
satellite broadcasting. The amended agreement gives the licensee the right to
withdraw any one or more of the programme services during the term of the
agreement, by giving three months' notice in writing and also allows new
broadcasters to become parties to the agreement. In these circumstances any
possibility of foreclosure of cable channels by reason of the notified
agreement does not arise and this clause, as amended, does not offend against
section 4(1).
Exclusions
from license
21. Clause
3 of the agreement expressly excludes the licensee from retransmitting
programmes capable of lawfully being received by members of the public outside
the State or programmes for public performance and from making recordings for
issue to the public. This geographical exclusion does not affect competition
within the State and does not therefore offend against
Section 4(1). Similarly
the copyright licence relates to the provision of cable television services and
that alone. Copyright in respect of public performance or the making of
recordings is not licensed under the agreement and the express exclusion of
these activities does not therefore offend against
Section 4(1).
(e) Applicability
of Section 4(2)
22. Under
Section 4(2), the Competition Authority may grant a licence in the case of any
agreement or category of agreements "which in the opinion of the Authority,
having regard to all relevant market conditions, contributes to improving the
production of goods or provision of services or to promoting technical or
economic progress, while allowing consumers a fair share of the resulting
benefit and which does not -
(i) impose
on the undertakings concerned terms which are not indispensable to the
attainment of those objectives;
(ii) afford
undertakings the possibility of eliminating competition in respect of a
substantial part of the products or services in question.'
In
the opinion of the Authority, the notified arrangements fulfil the conditions
provided for in
Section 4(2).
Improvement
in the provision of services
23. Because
of the number and diversity of the copyright holders involved in the
re-transmitted television programmes the Authority believes that the most
effective and efficient way of operating a business of re-transmission of UK
terrestrial broadcasts is through the collective licensing system provided
under the agreements. The alternative for the cable companies would be the
negotiation of an agreement with each of the copyright holders in respect of
each re-transmitted programme service. This would involve extra costs for the
cable company and the consumer. Prior to the introduction of cable television
many viewers on the East coast and Northern parts of the State were accustomed
to receiving the signals from the full range of the UK national channels by way
of outdoor aerials and would have been unlikely to subscribe to a service which
did not include the full UK terrestrial national range. The collective nature
of the arrangement which has enabled the provision of the full UK national
programme services through cable has thus contributed to the development of
cable services and networks. The collective arrangement also provides a
blanket indemnity to cable companies against claims for infringement of
copyright on retransmitted material which would not otherwise be available. The
Authority therefore accepts that the arrangements notified involve efficiencies
and have improved the provision of the service.
Benefit
to the Consumer
24. The
consumers in question are the subscribers to cable and MMDS systems in the
State. Because of the arrangements, the Authority believes that subscribers
have a wider selection of television programme services and that they benefit
from the competition created between overseas and the local broadcaster.
Because of the participation of all those who own copyright in the broadcast
material, consumers' rights to receive and enjoy retransmitted programmes are
not likely to be hampered by legal disputes concerning the cable or MMDS
operators' rights to retransmit.
Indispensability
25. In
the Authority's opinion the notified agreement does not impose on the
undertakings concerned any conditions which are not indispensable.
Elimination
of Competition
26. Following
the notification to the EU Commission clause 15 of the agreement was amended by
the addition of clause 15 bis as set out at para 12 (vii) above. The amendment
allows for the entry of new broadcasters to the agreement at the request of the
licencee together with provisions for the amendment of the financial provisions
of the agreement. In practice the agreement has not prevented other
broadcasters, particularly satellite companies, from negotiating their own
re-transmission agreements with the cable companies. Nevertheless the amendment
enables the addition of other broadcasters to the notified agreement.
Individual consumers can opt for satellite dishes or, in many parts of the
country, can have their own television aerial as potential sources of
competition. In all these circumstances the Authority considers that the
agreements do not afford the possibility of eliminating competition in respect
of a substantial part of the services in question.
The
Decision
27.
In
the Authority's opinion, Irish Music Rights Organisation, BBC Enterprises Ltd,
the companies represented by The Independent Television Association, Channel
Four Television Corporation, The Welsh Fourth Channel Authority, Association De
Gestion Internationale Collective Des Oeuvres Audiovisuelles, Authors'
Licensing and Collecting Society Limited, Design and Artists Copyright Society
Limited and Phonographic Performance (Ireland) Limited and the cable companies
are undertakings. The notified standard agreement between the parties is an
agreement between undertakings. The Authority considers that the notified
agreement offends against
Section 4(1) of the
Competition Act, 1991. The
Authority considers that the notified agreement satisfies the conditions of
Section 4(2) of the
Competition Act. It has therefore decided to issue a
licence in respect of the notified agreement, and the licence shall apply from
16 December 1994 to 15 December 2004. A ten year licence is appropriate
because the notified standard agreement operates for a four year period. It is
not considered necessary to attach any conditions to the licence.
The
Licence
28. The
Competition Authority has issued the following licence:
The
Competition Authority grants a licence under
Section 4(2) of the
Competition
Act 1991 to the standard agreement between Irish Music Rights Organisation, BBC
Enterprises Ltd, the companies represented by The Independent Television
Association, Channel Four Television Corporation, The Welsh Fourth Channel
Authority, Association De Gestion Internationale Collective Des Oeuvres
Audiovisuelles, Authors' Licensing and Collecting Society Limited, Design and
Artists Copyright Society Limited and Phonographic Performance (Ireland)
Limited and the cable companies in relation to the re-transmission and
re-broadcast of UK television programmes, notified under
Section 7 on 3 October
1991 (notification no. CA/7/91E), on the grounds that, in the opinion of the
Authority, all the conditions of
Section 4(2) of the
Competition Act, 1991 have
been fulfilled.
The
licence shall apply from 16 December 1994 to 15 December 2004.
For
the Competition Authority
Des
Wall
Member
16
December 1994
[ ] 1
Known as Channel Four Television Company Limited at the time of notification.
© 1994 Irish Competition Authority
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