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IMRO/TV Companies [1994] IECA 384 (16th December, 1994)
Competition
Authority Decision of 16 December 1994, relating to a proceeding under Section
4 of the Competition Act, 1991
Notification
No. CA/6/91E - Irish Music Rights Organisation Limited/UK Television
Companies/Copyright holders
Decision
No. 384
Introduction
1. Notification
was made on 3 October 1991, with a request for a certificate under
Section 4(4)
of the
Competition Act, 1991 or, in the event of refusal by the Competition
Authority to issue a certificate, a licence under
Section 4(2) in respect of an
agreement between Irish Music Rights Organisation (IMRO), UK television
companies and other copyright holders, relating to the administration of cable
television rights on programmes broadcast from outside the State. Separate
notification was also made to the Authority of the standard agreement between
the parties to the notified agreement and cable television companies relating
to the licensing of transmission by the cable networks of the television
programmes. This standard agreement is the subject of a separate decision
(Decision No. 383, of 16 December 1994). Notice of intention to issue a
licence in respect of notification no. CA/6/91E was published in the Irish
Times on 11 November 1994. One submission was received by the Authority which
was considered in the context of Decision No. 383.
The
Facts
(a)
Subject of the notification
2. The
notified agreement relates to the authorisation of IMRO by UK television
companies and other holders of copyright in TV programmes to act on their
behalf in the administration of agreements with cable companies including MMDS
(Multipoint Microwave Distribution System) operators in the State. The
agreements concern arrangements for the retransmission of television programmes
broadcast from outside the State.
(b)
The parties involved
3. The
parties to the notified agreement are IMRO and the following companies:
Television
Companies
BBC
Enterprises Limited, Companies within The Independent Television Association
(representing all the UK independent regional television
broadcasters/licensees), Channel Four Television Corporation
[1]
and The Welsh Fourth Channel Authority.
Other
Copyright Holders
Association De Gestion Internationale Collective Des Oeuvres Audiovisuelles,
Geneva (AGICOA), Authors' Licensing and Collecting Society Limited, London
(ALCS), Design and Artists Copyright Society Ltd, London (DACS) and
Phonographic Performance (Ireland) Ltd, Dublin (PPI).
IMRO
4. IMRO
is an Irish registered private company limited by guarantee, not having a share
capital. IMRO is a collecting society and its main activities are the licensing
of performing rights for musical works in the State and the collection of
royalties. At the time of notification it was a wholly owned subsidiary of the
UK Performing Right Society (PRS) which controlled the composition of the Board
of Directors of IMRO. Under an agreement with PRS, IMRO administered the PRS
performing rights in musical works in the State by the issue of licences for
public performances, domestic radio and television broadcasts as well as cable
re-transmission of foreign television services and collected royalties arising
from these activities. IMRO distributes its license income less operating
expenses to PRS. The income and expenditure account of IMRO for the year ended
31 December 1991 showed that total licence revenue amounted to IR£4.8m
consisting of IR£2.6m. from broadcasting and IR£2.2m. from public
performance. Total administration costs amounted to IR£1.0m. leaving
IR£3.8m. for royalty payments for transmission to PRS.
5(i) BBC
Enterprises Limited
BBC
Enterprises Limited, is the wholly-owned commercial trading subsidiary of the
British Broadcasting Corporation, (BBC), which is engaged in the production,
supply and distribution of television programmes and programme related
products.
(ii) Independent
Television Association
Independent
Television Association (ITVA), is an organisation representing the Independent
Television companies in the UK. The companies represented by ITVA are Anglian
Television Group plc, Border Television plc, Central Independent Television
plc; Channel Island Communications (Television) Ltd; Grampian Television plc;
Granada Group plc; HTV Group plc; LWT (Holdings) plc; Scottish Television plc;
Tyne Tees Television Holdings plc; Ulster Television plc and Yorkshire
Television Holdings plc. ITVA also represents the new Channel 3 licensees (now
GMTV, Meridian, Carlton and West Country).
(iii)
Other Television Companies
The
other television companies which are signatories to the agreement are Channel
Four Television Corporation, Sianel Pedwar Cymru (formerly named The Welsh
Fourth Channel Authority).
Other
Copyright Holders
6. AGICOA
represents the producers and distributors of films and television programmes
acquired by broadcasters for inclusion in their broadcasting services, where
the relevant rights have not been acquired by the broadcasters
.
ALCS
is engaged in the licensing of the public performance, broadcasting and
transmission to subscribers to diffusion services of literary and dramatic
works.
DACS
is engaged in the licensing of the broadcasting and transmission to subscribers
to diffusion services of artistic works.
PPI
is an organisation representative of record companies engaged in the licensing
for gain of the public performance of sound recordings in the State.
(c) The
Service and the Market
7. The
service is the retransmission of UK terrestrial broadcasts through a cable or
MMDS service to subscribers homes or premises. Irish operators of cable and
MMDS networks, in addition to having to obtain the necessary licences from the
Department of Transport, Energy and Communications, also require the
authorisation of both the broadcasters and the owners of copyright for the
re-transmission within the State of TV programmes broadcast outside the State.
Because of copyright difficulties the individual broadcasters based abroad may
not themselves alone have the authority to authorise retransmission of all
their broadcast works. The conclusion of an agreement involving both
broadcasters and other copyright owners is designed to overcome these
difficulties by providing a comprehensive blanket licence to the cable
operators for the contents of the television programme services, to enable them
to lawfully transmit the broadcasts.
8. The
market is therefore that for the provision of TV programmes by means of a cable
or MMDS service to consumers. Cable and MMDS operators provide a service
ancillary to national television by the re-transmission of a range of
programmes broadcast from abroad including terrestrial broadcasts from the UK
and satellite programmes.
The
geographic market for cable/MMDS television services is the State or more
specifically the areas of the country that are served by the cable and MMDS
systems.
9. As
television developed since the early 1950's householders and others located on
the eastern seaboard and the northern border counties of Ireland were enabled
by means of outdoor aerials to receive UK national television programme
services due to overspill signals from the UK and particularly from Northern
Ireland. Cable television developed as an alternative means of receiving these
television programme services with improved reception quality and the
elimination of the need for individual outside aerials. The cable networks
which developed in the cities and towns along the east coast have been
available to cable viewers for over 20 years. Cable television is now
available in all major urban areas in the State. In more recent years the
Government has authorised the introduction of MMDS operators on an exclusive
basis as a means of making available multi-channel TV choice in areas outside
the range of the overspill signals and there has subsequently been widespread
development of these services. MMDS involves a rebroadcast by the MMDS operator
through signals received by a small aerial in the subscriber's premises. In
more recent years a further alternative for receiving foreign broadcast
television has emerged where consumers can receive signals outside a cable/MMDS
system by installing a satellite dish.
10. The
number of homes owning at least one television set as indicated by the number
of television licences issued to householders is approximately 900,000. About
350,000 of these are connected to cable networks licensed by the Department of
Transport, Energy and Communications. According to IMRO/PRS cable operators
serving more than 280,000 subscribers in Ireland are now covered by agreements
similar to that notified. The value of the annual market for cable television
services is estimated at over £30m.
(d) The
Notified Agreement
11.
(i)
The
notified agreement was made on 27 February 1991 for a term of four years from 1
January 1991, to provide for the administration of certain cable agreements by
IMRO on behalf of all the parties to the notified agreement. The preamble to
the agreement records that by agreements of even date the parties have licensed
to cable operators the transmission to subscribers of programme services and
that the parties have agreed the basis on which the revenues arising from the
cable agreements are to be divided between them.
(ii)
Clause
2 of the agreement sets out the basis on which the revenues are to be allocated
between the parties to the agreement while clauses 3 to 6 refer to other
matters related to the allocations and the timing of payments. Under clause 7
each party agrees to indemnify each of the others against all claims arising
from the transmission of material under the cable agreements with each party
accepting responsibility for specific categories of work or subject. Schedule
2 of the agreement sets out each party's responsibilities in that regard e.g.
IMRO (musical works), ALCS (literary and dramatic works), DACS (artistic
works), AGICOA (cinematograph film), PPI (sound recordings), Television
companies (broadcasts).
(iii)
Clause
8 of the agreement sets out the duties and responsibilities of IMRO for the 2
years ended 31 December 1992 i.e. to monitor and ensure the compliance by each
licensee with the terms of the cable agreement signed by it, to keep the
parties to the agreement informed of any failure by a licensee to comply with
the terms of its agreement, to inform the parties of any claims against the
licensor by third parties and to collect and remit revenues as provided under
the agreement. IMRO also undertakes to actively obtain acceptance of other
cable companies to operate their services on terms similar to those set out in
the cable agreements.
EU
Council Directive on Copyright applicable to Satellite Broadcasting and Cable
Retransmission
12. EU
Council Directive 93/83 EEC of 27 September 1993 relates to the coordination of
certain rules concerning copyright and rights related to copyright applicable
to satellite broadcasting and cable retransmission. Article 9 requires that
"Member States shall ensure that the right of copyright owners and holders of
related rights to grant or refuse authorisation to a cable operator for a cable
retransmission may be exercised only through a collecting society". Article 10
provides that Article 9 does not apply to the rights exercised by a
broadcasting organisation in respect of its own transmission. Article 13 of
the Directive states that the Directive shall be without prejudice to the
regulation of the activities of collecting societies by the Member States. The
preamble to the Directive states that "this Directive does not affect the
applicability of the competition rules in Articles 85 and 86 of the Treaty".
Member States are required to take the necessary legislative steps to comply
with the directive before 1 January 1995.
Submission
of the Parties
13. IMRO
stated that the notified agreement did not prevent, restrict or distort trade
in goods or services in the State, or in any part of the State. They said that
when the UK television channels finally reached agreement for legal
retransmission in Ireland of their broadcasting, they chose to nominate IMRO as
collecting agent, rather than administer their rights themselves, despite the
fact that there were fewer than 10 customers involved.
14. Subsequent
Developments
Following
publication on 11 November 1994 of its intention to grant a licence in respect
of the notified agreement, the Authority received a submission from a third
party. Nolan and Company, Solicitors, New Ross, on behalf of Trace Lite
International Ltd and Padraig Fitzgerald objected to the granting of a licence
by the Competition Authority. The points made are covered in the assessment of
Decision No. 383 of 16 December 1994.
Assessment
Applicability
of Section 4(1)
15.
Section
4(1) of the
Competition Act, 1991 prohibits and renders void all agreements
between undertakings, decisions by associations of undertakings and concerted
practices which have as their object or effect the prevention, restriction or
distortion of competition in trade in any goods or services in the State, or in
any part of the State.
The
Undertakings
16.
Section
3(1) of
the Act defines an undertaking as "a person being an individual, a body
corporate or an unincorporated body of persons engaged for gain in the
production, supply or distribution of goods or the provision of a service."
IMRO, BBC Enterprises Ltd, Channel Four Television Corporation, The Welsh
Fourth Channel Authority, ALCS, DACS and PPI are corporate bodies engaged for
gain in the exploitation of copyright works and are therefore undertakings.
The Independent Television Association signed the agreement on behalf of its
members, the independent television companies in the UK, who are undertakings.
AGICOA signed the agreement on behalf of its members, producers and
distributors of films and television programmes, who are undertakings. All the
parties to the agreement are therefore undertakings. The notified agreement is
an agreement between undertakings. The agreement has effect within the State.
The
Agreement
17. The
notified agreement is connected with the related cable agreements and it forms
part of the arrangements for the operation of the cable agreements. Under the
agreement all the holders of copyright in the television programmes broadcast
from the UK have collectively assigned the administration functions under the
cable agreements, to which they all are parties, to IMRO. Essentially it
involves the parties agreeing that the cable agreements should be administered
collectively with one of them being appointed to act on their behalf as a
collecting body in respect of royalties. The Authority takes the view that
collective licensing arrangements per se, where actual or potential competitors
in the market have joined together for the collective licensing of their
separate services for a global fee to be divided on an agreed basis, clearly
restricts competition. The arrangements eliminate the prospect of each
television service competing against the others in respect of price for the
right to supply re-transmitted programmes within the State. Such arrangements
therefore offend against
Section 4(1) of the
Competition Act 1991.
Applicability
of Section 4(2)
18. Under
Section 4(2), the Competition Authority may grant a licence in the case of any
agreement or category of agreements which, "having regard to all relevant
market conditions, contributes to improving the production or distribution of
goods or provision of services or to promoting technical or economic progress,
while allowing consumers a fair share of the resulting benefit and which does
not -
(i) impose
on the undertaking concerned terms which are not indispensable to the
attainment of those objectives;
(ii) afford
undertakings the possibility of eliminating competition in respect of a
substantial part of the products or services in question".
19. In
its decision in regard to the cable agreements the Authority has decided that
the standard cable agreement involving collective licensing satisfies the
conditions for a licence under
Section 4(2) - Decision No. 383. It is also of
the opinion that the notified agreement, which relates to the administration
arrangements for these agreements, also satisfies the conditions of a licence
for the reasons indicated in paragraphs 23 to 26 of that decision. To provide
for collective administration of the cable agreements it seems essential that a
collecting society to act for all copyright holders should be appointed for
this purpose.
The
Decision
20. In
the Authority's opinion, Irish Music Rights Organisation, BBC Enterprises Ltd,
the companies represented by The Independent Television Association, Channel
Four Television Corporation, The Welsh Fourth Channel Authority, Association De
Gestion Internationale Collective Des Oeuvres Audiovisuelles, Authors'
Licensing and Collecting Society Limited, Design and Artists Copyright Society
Limited and Phonographic Performance (Ireland) Limited are undertakings. The
notified agreement between the parties is an agreement between undertakings.
The Authority considers that the notified agreement offends against
Section
4(1) of the
Competition Act, 1991. The Authority considers that the notified
agreement satisfies all the conditions of
Section 4(2) of the
Competition Act.
It has therefore decided to issue a licence in respect of the notified
agreement, and the licence shall apply from 16 December 1994 to 15 December
2004. A ten year licence is appropriate because the notified agreement
operates for a four year period. It is not considered necessary to attach any
conditions to the licence.
The
Licence
21. The
Competition Authority has issued the following licence:
The
Competition Authority grants a licence under
Section 4(2) of the
Competition
Act, 1991 to the agreement between Irish Music Rights Organisation, BBC
Enterprises Ltd, the companies represented by The Independent Television
Association, Channel Four Television Corporation, The Welsh Fourth Channel
Authority, Association De Gestion Internationale Collective Des Oeuvres
Audiovisuelles, Authors' Licensing and Collecting Society Limited, Design and
Artists Copyright Society Limited and Phonographic Performance (Ireland)
Limited in relation to the administration of cable agreements (notification no.
CA/6/91E) notified under
Section 7 on 3 October 1991, on the grounds that, in
the opinion of the Authority, all the conditions of
Section 4(2) of the
Competition Act, 1991 have been fulfilled.
The
licence shall apply from 16 December 1994 to 15 December 2004.
For
the Competition Authority
Des
Wall
Member
16
December, 1994
[ ] 1
Known as Channel Four Television Company Limited at the time of notification.
© 1994 Irish Competition Authority
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