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Cannon Hygenic Products (Ire) Ltd/ Initial Services (Ire) Ltd Supply Agreement [1998] IECA 494 (5th February, 1998)
Competition
Authority decision of 5 February 1998 relationg to a proceeding under Section 4
of the Competition Act, 1991.
Notification
No. CA/919/92E - Cannon Hygienic Products (Ireland) Limited/Initial Services
(Ireland) Limited - Supply Agreement.
Decision
No. 494
Introduction
1.
Cannon
Hygienic Products (Ireland) Limited (“Cannon”) notified an
agreement to the Authority for the provision and service of disposal units and
vending machines on 30 September 1992. The notification requested a certificate
under Section 4(4), or in the event of a refusal by the Authority to issue a
certificate, a licence under Section 4(2).
The
Facts
(a) Subject
of the Notification
2. The
subject matter of the notification is the provision of sanitary and medical
disposal units together with the provision of sanitary towel and tampon
dispensing machines to the public.
(b) The
Parties
3. Cannon
is a subsidiary of O.C.S. Group Limited which has its registered office in
Sanderstead, Surrey, UK. Cannon has no subsidiary companies. O.C.S. Group
Limited is primarily engaged in the provision of property support services
together with the provision of sanitary towel and tampon dispensing machines.
4. Initial
Services (Ireland) Limited (“Initial”) is part of BET plc, a public
company registered in England. The main activities of Initial are the supply
of toilet paper, soaps, hand towels and related products. At the same time
that Initial changed its name to Springrove Services (Ireland) Limited, it was
acquired by the Davis Service Group plc, a public company registered in England.
(c) The
Products and the Market
5. The
relevant product market for purposes of the notified agreement is the sanitary
disposal services market. Particular products which form part of this
relevant market are sanitary and medical disposal units and sanitary towel and
tampon dispensing machines. The units and machines necessary to provide this
service are available to end users and service providers in a variety of
different configurations from a large number of manufacturers, both inside and
outside the State. As the services are freely traded and the units do not
require constant monitoring, the relevant geographical market is at least as
large as the State.
6. The
purchasers of the services subject to the notified agreement include any
premises which have toilets open for general use. This includes premises open
to the public, such as pubs, restaurants, cinemas, and shops as well as other
premises which service larger numbers of people, such as offices and schools.
7. The
relevant market is easy to enter. The required inputs are freely traded and
the demand side of the market is dispersed among a multiplicity of purchasers.
The supply side of the market is not concentrated and 34 suppliers in the State
of the relevant product have been identified. The three largest suppliers
include Cannon, Rentokil Ltd., and Dublin Sanitary Disposal Services. In
addition, Cork Public Hygiene and Midland Hygiene are identified as significant
competitors in regional submarkets. No published figures exist in relation to
the size of the relevant market or to the respective market shares of the
existing competitors. Cannon estimates that the three largest competitors each
have approximately a 20% share of the relevant market. Cannon estimates that
the subject matter relevant to the notified agreement is less than 5% of the
relevant market.
(d) The
Notified Agreement
8.
In
the agreement notified, Initial appoints Cannon to be its sub-contractor for
the purpose of providing sanitary and medical disposal units together with the
provision of sanitary towels and tampon dispensing machines throughout the
State to customers of Initial. Cannon is to service and maintain the units.
The units supplied by Cannon carry the name “Initial Services”.
The agreement, dated July 1988 had an initial term of three years and may be
terminated by either party on six months notice.
9. Clause
4 of the agreement provides that Initial is to sub-contract all of its
requirements for sanitary disposal services to Cannon and Clause 5 of the
agreement provides that Cannon is to provide such services. Clause 10.1
provides that the parties are not to disclose confidential information acquired
about the other party during the term of the agreement. Such a confidentiality
provision is to apply after the termination of the agreement. Clause 10.2
provides that during the term of the agreement the parties will not solicit the
customers of the other. Clause 12 provides that during the term of the
agreement Initial will not enter into any arrangement with a third party to
supply the services which are subject to the agreement with Cannon.
(e)
The
Submission of Cannon
10. Cannon
stated that the agreement did not restrict competition. It noted the short
term nature of the agreement (initial term of three years, now terminable by
either party on six months notice), the small market share affected by the
arrangement (less than 5%) and the number of competitors in the market place
(34). Cannon also noted the pro-competitive affects of the arrangements as
they allow Initial to offer a new service, quickly, to its existing customers.
Assessment
(a) Section
4(1)
11. Section
4(1) of the Competition Act states that “all agreements between
undertakings, decisions by associations of undertakings and concerted practices
which have as their object or effect the prevention, restriction or distortion
of competition in trade in any goods or services in the State or in any part of
the State are prohibited and void.”
(b)
The
Undertakings and the Agreement
12. Section
3(1) of the Competition Act defines an undertaking as “a person being an
individual, a body corporate or an unincorporated body of persons engaged for
gain in the production, supply or distribution of goods or the provision of a
service.” The parties to the notified agreement are corporate bodies
engaged in the provision of services for gain and are therefore undertakings
with the meaning of the Act.
(c) Applicability
of Section 4(1)
13. The
agreement does not restrict competition. The agreement does restrict the
conduct of the parties, as do all contracts. Here, the parties are entering
into an arrangement with continuing obligations and with the prospect of
continuing benefits to be gained by both parties. The continuing nature of the
arrangement requires that both parties are able to rely on the other keeping
their respective obligations. Therefore, legally binding restrictions and
obligations, of the type contained in the agreement notified, allow the parties
to enter into voluntary arrangements which they hope will be mutually
beneficial. Such restrictions on conduct should not be confused with
restrictions on competition which are prohibited by Section 4(1).
14. The
particular restrictions on conduct contained in the agreement do not restrict
competition in the market. The other suppliers and purchasers in the relevant
market are able to adjust their behaviour to whatever changes in the market are
brought about by the agreement between Cannon and Initial. In this way, the
market will be effective in rewarding or punishing the eventual results of the
notified agreement and the Authority has no grounds to pre-emptively intervene
in the market at this point.
15. Clauses
4, 5 and 12 form the basis of the continuing relationship between the parties
and allow the parties to rely upon the conduct of the other. Such reliance is
necessary for continuing relationships to be economically viable. Clause 10.2
is a restriction ancillary to the basic relationship and protects each party
from conduct by the other which may be of unilateral advantage but to the
detriment of the other. Similarly, Clause 12.1 is an ancillary restriction.
Such a clause facilitates the exchange of confidential information which is
necessary if both parties are to work together to maximise the benefits of
their collective knowledge of the market. Therefore, the Authority considers
that the agreement does not offend against Section 4 (1).
The
Decision
16. In
the Authority’s opinion Cannon and Initial are undertakings within the
meaning of Section 3(1) of the Competition Act. The Authority believes that
the agreement notified by Cannon on 30 September 1992 does not have as its
object or effect the prevention, restriction or distortion of competition and
does not offend against Section 4 (1).
The
Certificate
The Competition Authority has issued the following certificate:
The
Competition Authority certifies that, in its opinion, on the basis of the facts
in its possession, the agreement between Cannon Hygienic Products (Ireland)
Limited and Initial Services (Ireland) Limited, notified on 30 September 1992
under Section 7 (notification no.CA/919/92E), does not offend against
Section
4(1) of the
Competition Act, 1991.
For
the Competition Authority
William
J. Prasifka
Member
5
February 1998
© 1998 Irish Competition Authority
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URL: http://www.bailii.org/ie/cases/IECompA/1998/494.html