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Burmah Castrol (Ire) Ltd. / Motor Fuels Equipment Loan Agreements [1999] IECA 555 (27th May, 1999)
COMPETITION
AUTHORITY
Competition
Authority Decision of 27 May 1999 relating to a proceeding under Section 4 of
the Competition Act, 1991
Notification
No. CA/16/96 - Burmah Castrol (Ireland) Ltd. / Motor Fuels Equipment Loan
Agreements.
Decision
No. 555
Price £0.50
£0.90
incl. postage
Notification
No. CA/16/96 - Burmah Castrol (Ireland) Ltd. / Motor Fuels Equipment Loan
Agreements.
Decision
No. 555
Introduction
1. Notification
was made of a standard agreement between Burmah Castrol (Ireland) Ltd., now
called Castrol (Ireland) Ltd. (“Castrol”) and its customers of
lubricant products for the loan of certain equipment. Castrol requested a
certificate under
Section 4 (4) of the
Competition Act, 1991 or, in the event
of a refusal by the Competition Authority to issue a certificate, a licence
under
Section 4 (2).
The
Facts
(b) The
Subject of the Notification
2. This
notification concerns a standard agreement between Castrol and its commercial
customers for the loan of equipment for use by the customer with Castrol
branded lubricants.
(c) The
Parties Involved
3. Castrol
is an Irish registered company engaged in importation and distribution in the
State of various petroleum products. It is a subsidiary of Castrol Limited, a
company registered in the UK.
4. The
customers with whom the arrangements are entered into are commercial customers
of petroleum products. They may be commercial users or undertakings reselling
the product to such users or, to a lesser extent, retailers. These
arrangements are not entered into with retailers.
(d) The
Product and the Market
5. The
relevant product market for these notifications is lubricants, additives and
brake fluids (collectively referred to as "lubricants").
6. The
Authority has considered the broader motor fuels market in a number of
decisions including: Irish National Petroleum Corporation Ltd/Purchasers of
Petroleum, Decision No. 487, and Burmah Castrol (Ireland) Limited , Decision
No. 507. Those decisions indicate that in the motor fuels market, Castrol has
less than a 5% market share in any product market and less than 5% of the
existing retail outlets. This market in Ireland is dominated by large
integrated multinational companies such as Esso, Shell, Texaco and Statoil.
7.
Here,
the product market is limited to lubricants. In Ireland, lubricants are sold
both through retail channels (which include petrol stations) as well as through
commercial distribution channels. The Authority has examined the lubricants
market previously in Burmah Castrol (Ireland) Ltd., Decision No. 361.
8. Unlike
the motor fuels market, there is no publicly available information on market
shares in the lubricants market updating the information contained in Decision
No. 361. The Authority has confirmed that the market leaders in the motor
fuels market are all active in the lubricants market and that lubricants are
available throughout the State in a large number of retail outlets. We also
have confirmed that Castrol have less than 25% of the market for lubricants in
the State.
(e) The
Notified Arrangements
9. The
notified agreement is a standard agreement between Castrol and its commercial
customer whereby Castrol supplies equipment on loan to the customer for the
dispensing of lubricants. The equipment includes heavy duty oil reels, pumps,
meters and ancillary pipework and fittings.
10. The
notified agreement contains a provision at
Section 4 for the equipment to be
used exclusively for products supplied by Castrol. The period of exclusivity
is five years. After that period, the agreement provides for the commercial
customer to purchase the equipment from Castrol at its written down value,
which at the end of five years, provided that the customer has made all
payments due under the agreement, is nil. Unlike agreements relating to the
lubricants market notified to the Authority previously (Burmah Castrol
(Ireland) Ltd., Decision No. 361), there is no requirement for the customer to
purchase all, or any, of its requirements for lubricants from Castrol. Also,
unlike the agreements dealt with by the Authority in Decision No. 361, the
agreement notified here has a fixed five year term.
(f) Submissions
of the Parties
11. The
applicant submits that the arrangements do not restrict, distort or prevent
competition in the market within the meaning of
Section 4 of the
Competition
Act, 1991.
12. The
applicant states that the Authority in Decision number 361, (Burmah Castrol
(Ireland) Ltd. - Hire purchase agreement and lubricating equipment loan
agreement), “makes assumptions regarding the effect of the agreements the
subject of that notification in arriving at its conclusion that the agreements
in question contravene
Section 4(1). It is accepted that there is no general
presumption under the
Competition Act either in favour of or against exclusive
use of equipment obligations and that each case must be examined on its merits
in the light of the prevailing economic circumstances. It remains to be shown
whether in any individual case, the agreement does or does not contravene
Section 4(1).”
13. The
applicant also submitted arguments in support of the notified agreement being
granted a licence. As the Authority has decided to grant these agreements a
certificate, the arguments are not relevant.
(g) Previous
Decisions of the Competition Authority
14. In
Decision No. 361, Burmah Castrol (Ireland) Limited, the Authority refused to
issue a certificate or grant a licence to an equipment loan agreement and a
hire purchase agreement relating to equipment used by customers of Castrol in
the lubricant market. The agreements there were exclusive arrangements and had
a term longer than five years. In Decision No. 507, CA/14/96 and CA/15/96,
Burmah Castrol (Ireland) Limited the Authority granted a certificate to a
similar equipment loan agreement and hire purchase agreement relating to
equipment used by distributors of Castrol of motor diesel, gas oil and kerosene.
ASSESSMENT
(a) Section
4(1)
15.
Section
4(1) of the
Competition Act, 1991 states that “all agreements between
undertakings, decisions by associations of undertakings and concerted practices
which have as their object or effect the prevention restriction or distortion
of competition in trade in goods or services in the State or in any part of the
State are prohibited and void.”
(b) The
Undertakings and the Agreement
16.
Section
3(1) of the
Competition Act, 1991 defines an undertaking as “a person
being an individual, a body corporate or an unincorporated body of persons
engaged for gain in the production, supply or distribution of goods or the
provision of a service.” Castrol and its commercial customers are persons
engaged for gain in the supply and sale of lubricants in the State and are
undertakings. The agreements are agreements between undertakings. The
agreements have effect within the State.
(c) Applicability
of Section 4(1)
17. This
notification concerns an agreement between Castrol and its commercial
customers for the loan of equipment for use by the commercial customer of
lubricants supplied by Castrol. The agreements are distinguishable from the
agreement which was notified to the Authority by Castrol and was the subject of
Decision No. 361. The agreement notified here contains no provision preventing
or penalising the distributor from dealing with a competitor of Castrol. Under
the terms of the agreement, the customer is free to deal with a competitor of
Castrol even during the term of the agreement. The only restriction is that
the customer may not use the relevant equipment with any products other than
those supplied by Castrol. Some customers of Castrol may obtain supplies of
lubricants from competitors of Castrol while they trade with Castrol. Other
customers who choose to deal with only Castrol at the time of entering into the
notified arrangements may obtain supplies from competitors of Castrol at any
time. Such competitors may offer such customers of Castrol more favourable
commercial terms inducing them to switch and the Authority does not see
anything in the notified arrangements restricting such competition for
customers among lubricant suppliers. In these circumstances, the Authority
does not consider that the notified agreement contravenes
Section 4(1) of the
Competition Act.
18. Furthermore,
the Authority has considered the likely competitive effects of vertical trading
relationships in this market. Castrol itself has a significant share of the
relevant market and is acknowledged as the market leader, although it has a
market share less than 25%. The Authority has identified five substantial
national competitors active in this market. Lubricants are available
throughout the State at a wide variety of retail and commercial outlets,
including petrol stations, vehicle workshops and other wholesale and retail
establishments. The equipment which is subject to the arrangements is freely
available from a number of sources and the location of the equipment on site
does not present problems of foreclosing other arrangements to rivals. In such
a market, exclusive arrangements entered into by a firm such as Castrol with
its customers do not raise any competition concerns either on an individual or
cumulative basis. The Authority recognises that in other markets, exclusive
arrangements relating to equipment sales may raise complex competition
concerns. For example, the Commission has found exclusive equipment
arrangements to restrict competition in the impulse ice cream market (See
Scholler Lebensmittel, OJ L 183, 26 July 1993). In Scholler Lebensmittel, the
Commission found that the supplier of the freezers had the largest market share
in the relevant market, which was highly concentrated. The arrangements here
are clearly distinguishable from such cases as the market, the firms subject to
the arrangements here and the equipment at issue do not have the
characteristics which would make an exclusive trading arrangement (whether it
be distribution or purchase) restrictive of competition. Taking into account
all the circumstances of the markets concerned, therefore, the Authority
considers that the effect of the notified arrangements will not be to reduce
competition and the notified agreement does not contravene
Section 4(1).
The
Decision
19. In
the Authority’s opinion Castrol and the commercial customers who are
parties to the arrangements are undertakings within the meaning of
Section 3(1)
of the
Competition Act, 1991, as amended, and the notified agreement is an
agreements between undertakings. In the Authority’s opinion, the notified
agreement does not prevent, restrict or distort competition and thus does not
contravene
Section 4(1) of the
Competition Act.
The
Certificate
The
Competition Authority has issued the following certificate:
The
Competition Authority certifies that, in its opinion, on the basis of the facts
in its possession, the standard agreement between Castrol (Ireland) Limited and
the commercial customers relating to the loan of equipment for use with
lubricants notified under
Section 7 of the
Competition Act on 10 April 1996
(Notification No. CA/16/96) does not contravene
Section 4(1) of the
Competition
Act, 1991, as amended.
For
the Competition Authority,
William
Prasifka
Member
27
May 1999.
© 1999 Irish Competition Authority
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URL: http://www.bailii.org/ie/cases/IECompA/1999/555.html