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United Kingdom Intellectual Property Office Decisions |
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You are here: BAILII >> Databases >> United Kingdom Intellectual Property Office Decisions >> AdInsight Limited (Patent) [2012] UKIntelP o21212 (25 May 2012) URL: http://www.bailii.org/uk/cases/UKIntelP/2012/o21212.html Cite as: [2012] UKIntelP o21212 |
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Summary
The invention relates to a method for allocating telephone numbers to users of an online web page. A company can collect a large amount of information from users of their websites such as web pages viewed, search terms used, and this data can be analysed to determine products the customers may be interested in and increase sales generated through the website. When a customer uses the website but completes a purchase offline, e.g. by telephone, it is possible to associate online information relating to the customer and an offline purchase by assigning a different telephone number to each user of the website. Recycling of telephone numbers is necessary to reduce the number of telephone numbers required and therefore reduce costs. Previously the telephone numbers have been recycled by associating a telephone number with a customer for a predetermined time. The hearing officer found that there was an inventive step over the prior art but that the invention was excluded as a computer program and a method of doing business.
