Trade mark decision

BL Number

O/045/19

Decision date

24 January 2019

Hearing Officer

Mr M Boyle

Mark

H HALE + HALE

Classes

25

Grounds

• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Distinctive and dominant components
• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Treatment of descriptive / allusive elements
• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Particular visual / aural / conceptual considerations
• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Importance of first element
• Sections 5(1), 5(2) and 5(3) Average Customer - Identification of
• Sections 5(1), 5(2) and 5(3) Average Customer - Consumer attention levels
• Sections 5(1), 5(2) and 5(3) Average Customer - Purchasing process
• Sections 5(1), 5(2) and 5(3) Likelihood of Confusion - Marketing concepts / considerations

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