Patent decision

BL number

O/102/21

Concerning rights in

GB1508949.3

Hearing Officer

Mr P Mason

Decision date

15 February 2021

Person(s) or Company(s) involved

TV Squared Ltd

Provisions discussed

Patents Act 1977 Section 1(2)

Keywords

Excluded fields (refused)

Related Decisions

None

Summary

The invention relates to determining the effectiveness of TV or radio adverts by determining subsequent user actions. The invention classifies user actions by when they happened relative to the advert and may determine other factors such as baseline customer activity, time when the purchase or enquiry was made, or geographic area where the advert was available, for example.

In applying the Aerotel steps, the hearing officer found the contribution related to method of analysing user data relating to advertisements in order to more reliably identify the effectiveness of an advertising campaign and associated investment. As such, he found it to be excluded as a method of doing business as such. The application was refused.

Full decisionO/102/21  278Kb