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United Kingdom Intellectual Property Office Decisions
You are here: BAILII >> Databases >> United Kingdom Intellectual Property Office Decisions >> Innoplexus AG (Patent) [2021] UKIntelP o37321 (19 May 2021)
URL: http://www.bailii.org/uk/cases/UKIntelP/2021/o37321.html
Cite as: [2021] UKIntelP o37321

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Patent decision

BL number
O/373/21
Concerning rights in
GB1804914.8
Hearing Officer
Mr H Jones
Decision date
20 May 2021
Person(s) or Company(s) involved
Innoplexus AG
Provisions discussed
Section 1(2)(c)
Keywords
Excluded fields (refused)
Related Decisions
None

Summary

The invention relates to a computer-implemented system that generates an optimum marketing model for an organisation based on a mix of historical data, calculated effectiveness and realisable potential. The applicant argued that the method is automated and reduces the need for a user to physically input data values, and as such it is technical in character. The hearing officer found that this was inconsistent with the caselaw and therefore refused the application.

Full decisionO/373/21 PDF document 193Kb

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URL: http://www.bailii.org/uk/cases/UKIntelP/2021/o37321.html